Turin Auto Show 2026: exhibition map, what to see in each area
Plan your visit to Turin Auto Show 2026 with dates, schedules and must-see points on the route through the historic center. Discover exhibition areas from Piazza Castello to Royal Gardens, tributes to automotive design, details of free test drives, and practical tips for reaching the center from Hotel Miramonti with tram 4.
The Turin Auto Show 2026 takes place from Friday, September 11 to Sunday, September 13, from 9:00 am to 7:00 pm, with free admission. The exhibition occupies Piazza Castello, Piazzetta Reale, the Corte d’Onore and the Royal Museums Gardens: once you’ve reached the center, the route continues on foot among squares, stands and areas dedicated to automotive design. To see everything at a relaxed pace, consider spending at least two or three hours.
Piazza Castello is the natural starting point and also hosts the Info Point, useful to navigate the exhibition map. In the same area you’ll find mainstream brands and international novelties, featuring Renault, Chery, Leapmotor and iCar. Heading towards the Castle gardens, you’ll find Recaro, Zeekr, Geely, Mercedes, Lotus, Kia, BYD and Hongqi; close to the Info Point you’ll see Alfa Romeo, Citroën, DS, Lancia, Fiat, Jeep, Opel and Peugeot clustered together.
The Turin Auto Show route is organized by zones, so it doesn’t require constant use of public transport. Areas to look for include:
At the Teatro Regio you’ll find the Press Room, Brand Hospitality and the Turin Automotive Design Award. These are service and work points related to the Show, not open areas for casual visitors.
The Royal Gardens showcase the historical and conceptual side of the automobile. You’ll find the Marcello Gandini Tribute, Lancia Tribute, Ferrari Tribute with Ferrari Club Italia, and the London Brighton Tribute. Near the Royal Palace, the Bertone Collection and GFG Style are also featured: this stop is ideal for those interested in design lines, prototypes and automotive language, along with the latest innovations from the brands.
The free test drives start from the lower Royal Gardens, along corso San Maurizio, from 9:00 am to 7:00 pm. Reservations are handled on site, with no advance registration. Participating brands include Lynk&Co, Tesla, Suzuki, Mazda, Omoda-Jaecoo, Lepas, GWM, EMC, Hongqi, Changan, Honda, Kia, Dongfeng, BYD, Geely and Zeekr. Availability can change throughout the day, especially during peak times.
From the Hotel Miramonti, tram 4 stops right in front of the entrance and reaches Piazza Castello in about 18 minutes, no connections required; the journey may take longer depending on traffic and waiting times. If you arrive before the 2:00 pm check-in, we’ll store your luggage for free so you can begin your visit unencumbered. The same free luggage storage is available after check-out, which is scheduled by 11:00 am.
For the weekend of the Show, the Hotel Miramonti buffet breakfast is available from 7:00 to 11:00 am on Saturday and Sunday; Friday breakfast opens at 6:30 am. Staying for the whole weekend lets you spread stands, tributes and test drives across multiple days, instead of squeezing everything into a few hours. For the dates September 11 to 13, 2026, you can check availability at Hotel Miramonti for the event period.
Turin Auto Show 2026 takes place from Friday, September 11 to Sunday, September 13, 2026, from 9:00 am to 7:00 pm. Admission to the exhibition is free for all three days.
The exhibition is set in the historic center between Piazza Castello, Piazzetta Reale, Corte d’Onore and the Royal Museums Gardens. Once in the center, the entire route is accessible on foot.
Test drives depart from the lower Royal Gardens, along corso San Maurizio, from 9:00 am to 7:00 pm. Reservations are managed onsite and availability can change throughout the day.
From Hotel Miramonti you can take tram 4, with a stop right in front of the entrance. The connection to Piazza Castello takes about 18 minutes without transfers, plus potential waiting and traffic time.
Director of Hotel Miramonti in Turin, Varner Ferrato is a hospitality professional with years of experience in hotel management across the Piedmont region. In his work, he combines managerial direction with a passion for the web, social media and technological innovation, with a particular focus on Artificial Intelligence, the use of digital tools and hotel automation. Thanks to an approach based on creativity and experimentation, he develops targeted strategies to optimize distribution and encourage disintermediation for accommodation facilities. In addition to having overseen the launch of several hotel businesses, he is Co-founder of Mind Lab Hotel, a consulting company in the hospitality sector. A long-standing advocate of continuous professional development, he provides training in social media marketing for Forter Ascom Piemonte and Infor-Elea, and has taught in tourism-related Master’s programs at the University of Pisa and SAA in Turin. He also regularly takes part as a speaker at major national industry events, including BTO Florence, where he is a member of the advisory board, BITEG, BTS and BTC.